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A CHECKLIST OF QUESTIONS TO ANSWER BEFORE YOU BUY A FRANCHISE
Franchise businesses such as Wendy's, McDonald's and
Jack-In-The-Box are booming. The people setting up franchise ideas
and businesses know a good thing, and are really promoting this
idea. Franchises for just about every conceivable kind of business
are being sold in ever increasing numbers.
Some franchises are very good. They treat both the franchiser and
the franchisee very well. Others are very one-sided. Still others
are almost total rip-offs that trap one into paying ten to fifty
times the actual value of the business idea, equipment, or whatever
it is they are trying to get you to buy.
Before putting any money into a franchise, you should investigate
everything completely. We've prepared a list of questions you
should be asking, and should get satisfactory answers to before
investing.
1. Has your attorney studied the franchise contract, discussed it
completely with you, and do you both approve it without
reservations?
2. Does the franchise require you to take any steps which are
either illegal or even border on illegal, or are otherwise
questionable or unwise in your state, county or city?
3. Does the franchise give you an exclusive territory for the
length of the franchise period, or can the franchiser sell a second
franchise in your territory?
4. is the franchiser connected in any way with any other franchise
company handling similar products or services?
5. If you answered yes to the above questions, what is your
protection against the second franchising company?
6. Under what circumstances can you end the franchise contract, and
at what cost to you?
If you sell your franchise, will you be compensated for your
goodwill or will it be lost to you?
8. How many years has the firm been offering you the franchise been
in operation?
9. Does the company offering you this franchise have a reputation
for honesty and fair dealing among its franchisees?
10. Has the franchiser shown any certified figures indicating exact
net profits of one or more of its members, and have you personally
checked the figures with these people?
11. Will the franchiser assist you with: a) A management training
program; b) An employee training program; c) A public relations and
advertising program; d) Capital; e) Credit; f) Merchandising ideas?
12. If needed, will the franchiser assist you in finding a suitable
location?
13. Is the franchising firm adequately financed so that it can
carry out its sated plans?
14. Does the franchiser have experienced management, trained in
depth?
15. Exactly what can the franchiser do for you that you cannot do
for yourself?
16. Has the franchiser investigated you carefully enough to assure
itself that you can successfully operate a profit to both of you?
17. Does your state have a law regulating the sale franchises, and
has the franchiser complied with that law to your satisfaction?
18. How much equity capital will you need to purchase the franchise
and operate it until your income equals your expenses?
If you can get the answers to each of these questions, and those
answers satisfy you, then you're probably thinking about buying a
pretty good franchise deal. However, if you're in doubt about any
of these points, be sure to check it out and know the answers for
certain before you invest or sign anything.
Buying a franchise can give you a measure of security, and in some
cases, sure-fire profits. Business surveys show that fewer than 20
percent of all franchised businesses fail. This is in comparison to
a 60 to 80 percent failure rate for ALL new businesses started in
this country each year.
Information regarding specific franchising ideas can be found in
the franchising directories, which are generally available at the
local library. Often there will be a notice posted in franchise
outlets themselves.
If you can afford the entry into this business, statistics are on
your side. You are now armed with some CAUTION and STOP and GO
signs!
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